ActionButton is built to give people the infrastructure they need to advocate for change. In 2025, our focus was simple: make it easier for anyone, anywhere, to take action. We believe powerful advocacy should not require technical expertise or complex tools. That’s why this year we invested in building intuitive, high-impact features that help organizers launch polished, effective campaigns with confidence.
Here’s a look at the updates we shipped to help you move more people to action:
📝 Petitions made easier - Petitions focused on local issues gather 2x as many signatures as those targeting regional, national, or global causes, so we've made it easier than ever to launch one. The Petition button is now available on the free plan, and you can easily download petition signatures. This makes it faster and simpler to get the data you need and drive real-world action.
🔒 Control your message - You can now prevent advocates from modifying the email subject and body you ask them to send to elected officials. This update gives you full control over your messaging, ensuring that the letter you craft is the one elected officials receive.
📞 Gather insights about advocate phone calls - Data is critical to organizing. Now, when your advocates call their elected officials, they are prompted to record the outcome of the phone call. This provides you with valuable data on the real-world impact of your campaigns.
🔗 Improved social sharing - To help your campaign travel further, advocates can now share your buttons using the copy link social share option. This allows them to easily share your campaign in private channels like SMS, Signal, and WhatsApp.
🗺️ Target the right elected officials - Precision matters. You can now target individual lawmakers with "Contact Your Lawmaker" buttons. This ensures that only lawmakers from the electoral districts you specify receive messages from their constituents, maximizing the impact of your outreach.
🧹 Simplified design - We have simplified the look of our buttons by removing extraneous borders, badges, and calls to action. This cleaner aesthetic makes buttons look native to the websites you embed them in, keeping your supporters focused entirely on completing the action at hand.
🎨 Custom fonts and colors - You can now choose the font and background color of your buttons. This allows you to fully brand your advocacy tools so they feel trustworthy to your supporters and seamless within your site design.
📱 Portrait layout - We introduced the ability to show your buttons in a narrow, vertical layout. This allows you to easily embed buttons in web pages that utilize a two-column layout without breaking your design.
We believe that anybody should be able to make change in their community. That’s why we’re proud to offer the simplest advocacy software on the market.